Privacy Policy for Animal Run

Animal Run (“we” or “our”) is a mobile game app. We are committed to protecting your privacy and being transparent about how we handle data.

1. Information We Collect Automatically

To provide a functional and optimized gaming experience, we collect certain technical information automatically through the Unity engine and our service providers:

• Identifiers: IP Address, Advertising ID (such as Android AAID or iOS IDFA), and unique device identifiers.
• Device Specs: Device model, operating system, screen resolution, and battery level.
• Usage Data: Game progress (high scores, unlocked characters), session duration, and interactions with in-game advertisements.
• Location Data: General location (country/city level) derived from your IP address to provide localized content and ads.

2. How We Use Your Information

We use the collected data for the following purposes:

• Game Functionality: To save your progress and high scores locally on your device.
• Analytics: To understand player behavior and improve game mechanics.
• Advertising: To show relevant ads that support the free availability of the game.
• Compliance: To fulfill legal obligations, such as GDPR consent signals.

3. Third-Party Advertising and Mediation

Animal Run uses Google AdMob as our primary ad mediation platform. This means third-party ad networks may collect and use data to serve personalized advertisements. These partners may receive your Full IP Address and Advertising ID to assess ad relevance.

Our authorized advertising partners include:

• Google AdMob: Privacy Policy
• Meta Audience Network: Privacy Policy
• Unity Ads: Privacy Policy
• AppLovin: Privacy Policy

4. GDPR & International Privacy Rights (EEA/UK/Brazil)

If you are located in the European Economic Area (EEA), the UK, or Switzerland, we process your data based on the Consent you provide via our in-game Consent Management Platform (CMP).

• Withdrawal of Consent: You can change your privacy preferences at any time through the "Privacy Settings" menu within the game.
• Data Rights: You have the right to request access to, correction of, or deletion of the data collected about you.

5. California Privacy Rights (CCPA/CPRA)

California residents have the right to opt-out of the "sale" or "sharing" of personal information. We do not sell your data for money, but the sharing of Advertising IDs with our partners is considered a "sale" under California law. You may opt-out via your device's "Limit Ad Tracking" settings.

6. Children’s Privacy

Animal Run is intended for a general audience. We do not knowingly collect personal information from children under the age of 13 (or 16 in certain jurisdictions).

If we detect a user is under the age of consent, we will serve Non-Personalized Ads only and disable all behavioral tracking. We comply with the Children’s Online Privacy Protection Act (COPPA).

7. Data Retention

We retain gameplay data (like high scores) locally on your device using Unity's PlayerPrefs. This data remains on your device until the app is uninstalled. Third-party ad data is retained according to the respective policies of our ad partners linked above.

8. Contact Information

If you have questions regarding this policy or wish to exercise your data rights, please contact us at:

Email: mmkm3719@gmail.com